Screen fiends

By THE DATA TEAM

THE amount of time people spend consuming media every day is remarkable. Americans spend over 12 hours a day, in total, watching television, browsing the internet, reading newspapers and the like—although some of it is done concurrently. Lazing about and watching the telly is a particularly popular pastime. However, this year will mark the first time that consumers of media globally will spend more time online than watching TV. As internet speeds rise around the world, many consumers are choosing to stream entertaining videos online instead of watching live television. The line between television and online content is blurring: people watch online content on their “smart” televisions, and stream television shows on their mobile devices. In most regions the media day is expanding, which in theory is good news for companies that vie for consumers’ attention. But it probably means people are engaged with media while they are doing other things, like socialising and sitting at work.

See more graphics on media consumption-times here.