Business | Schumpeter

The look of a leader

Getting to the top is as much to do with how you look as what you achieve

IN GORILLA society, power belongs to silverback males. These splendid creatures have numerous status markers besides their back hair: they are bigger than the rest of their band, strike space-filling postures, produce deeper sounds, thump their chests lustily and, in general, exude an air of physical fitness. Things are not that different in the corporate world. The typical chief executive is more than six feet tall, has a deep voice, a good posture, a touch of grey in his thick, lustrous hair and, for his age, a fit body. Bosses spread themselves out behind their large desks. They stand tall when talking to subordinates. Their conversation is laden with prestige pauses and declarative statements.

The big difference between gorillas and humans is, of course, that human society changes rapidly. The past few decades have seen a striking change in the distribution of power—between men and women, the West and the emerging world and geeks and non-geeks. Women run some of America’s largest firms, such as General Motors (Mary Barra) and IBM (Virginia Rometty). More than half of the world’s biggest 2,500 public companies have their headquarters outside the West. Geeks barely out of short trousers run some of the world’s most dynamic businesses. Peter Thiel, one of Silicon Valley’s leading investors, has introduced a blanket rule: never invest in a CEO who wears a suit.

This article appeared in the Business section of the print edition under the headline "The look of a leader"

Mission relaunched

From the September 27th 2014 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Business

Does Perplexity’s “answer engine” threaten Google?

Taking aim at one of the best business models of all times

How not to work on a plane

Hours without interruption and work to do. What could go wrong?


Why does BHP want Anglo American?

Its $39bn takeover offer is the latest in a string of mining mega-mergers