Science and technology | Anthropology

The medium is the messengers

A global study reveals how people fit social media into their lives

I won’t tell if you don’t

TO SOME, Facebook, Twitter and similar social-media platforms are the acme of communication—better, even, than face-to-face conversations, since more people can be involved. Others think of them more as acne, a rash that fosters narcissism, threatens privacy and reduces intelligent discourse to the exchange of flippant memes. They might even, these kinds of arguments go, be creating a generation of electronic addicts who are incapable of reflective, individual, original thought.

A topic ripe for anthropological study, then. And such a study, the “Why We Post” project, has just been published by nine anthropologists, led by Daniel Miller of University College, London.

This article appeared in the Science & technology section of the print edition under the headline "The medium is the messengers"

Battle lines

From the March 5th 2016 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Science and technology

To stay fit, future Moon-dwellers will need special workouts

Running around the inside of a barrel might help

Wind turbines keep getting bigger

That poses a giant transport problem