The medium is the messengers
A global study reveals how people fit social media into their lives
TO SOME, Facebook, Twitter and similar social-media platforms are the acme of communication—better, even, than face-to-face conversations, since more people can be involved. Others think of them more as acne, a rash that fosters narcissism, threatens privacy and reduces intelligent discourse to the exchange of flippant memes. They might even, these kinds of arguments go, be creating a generation of electronic addicts who are incapable of reflective, individual, original thought.
A topic ripe for anthropological study, then. And such a study, the “Why We Post” project, has just been published by nine anthropologists, led by Daniel Miller of University College, London.
This article appeared in the Science & technology section of the print edition under the headline "The medium is the messengers"
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