When to post a selfie

By S.K. and The Data Team

WHEN is the best time to post something on Facebook? If you're looking for a response, then don't go for a lazy Sunday. A new study from Klout, a San Francisco–based social–media analysis website, suggests that the working week is a better bet. The answer also varies by location. New Yorkers might live in the city that never sleeps, but the data show that they lag behind San Franciscans in their peak reaction times to Facebook posts. Londoners tend to engage with Facebook later in the day, as work is winding down. Tokyo residents are best at separating work and play—they are most likely to respond outside of normal working hours. This gives social networkers a good indication of when best to post, and also where the most Facebook-friendly offices tend to be. News organisations, which are increasingly dependent on Facebook's 1.4 billion users for traffic, can take note.