Schumpeter | Google and the internet of things

Feathering its Nest

Google splashes out $3.2 billion on Nest, a maker of smart thermostats and smoke alarms

By M.G.| SAN FRANCISCO

“HOLY cripes, Google just broke into my home”, was a typical reaction on Twitter to news on January 13th that the internet giant had splashed out $3.2 billion of its cash pile on Nest, a startup that makes smart thermostats and smoke-alarm systems for houses and apartments. The deal is striking not just because it represents a massive pay day for a hardware company that is only a few years old. It is also a landmark deal that signals the coming of age of the internet of things, or “Thingternet”—a world in which everything from household gadgets to cars, clothes and pets are connected wirelessly to the web.

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