Ghost of glory past
The struggle to keep the magic
Haunted Empire: Apple After Steve Jobs. By Yukari Iwatani Kane. HarperBusiness, 371 pages; $27.99. William Collins; £20. Buy from Amazon.com, Amazon.co.uk
WHEN Steve Jobs returned to the helm of Apple in 1997 as interim chief executive, the company he had co-founded was on the brink of bankruptcy. The tale of how Apple’s visionary boss saved it from oblivion and then turned it into an innovation powerhouse that wowed the world with its iPods, iPhones and iPads is one of the greatest business stories of all time.
This article appeared in the Business books quarterly section of the print edition under the headline "Ghost of glory past"
From the April 12th 2014 edition
Discover stories from this section and more in the list of contents
Explore the editionMore from Business books quarterly
Greening of business
Helping the environment must be presented as a boon to business first
Getting it right
Pay attention to the mundane things of business life
Learning from failure
What stops people from turning mistakes into success?