IT IS a safe bet that at least one Christmas card you receive this year will be printed in the old-fashioned manner, by letterpress. You'll recognise it by the way the letters are pounded deep into the paper, like some kind of reverse braille. The point, for a new wave of hobbyists around the globe, is the ostentatious tactility. On Etsy, the online crafts marketplace, there are 33,154 makers of such cards and prints and posters.
