Upsetting the Apple car
The established carmakers, not tech firms, will win the race to build the vehicles of the future
APPLE’S ability to make desirable iGadgets designed for easy portability is beyond question. Reports emerged this week that it is planning to make a mobile device that will instead carry its users—an electric car. Apple’s plans are unclear and unconfirmed. By some accounts it has put a few hundred people to work developing cars to match Tesla, another Silicon Valley firm that makes fast and luxurious battery-powered saloons. Others reckon that it is working on a self-driving car.
This article appeared in the Business section of the print edition under the headline “Upsetting the Apple car”
From the February 21st 2015 edition
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