Graphic detail | All politics is identity politics

How to forecast an American’s vote

Religion, not race, is the best single predictor of voting preferences

AMERICA’S FOUNDING FATHERS envisioned a republic in which free-thinking voters would carefully consider the proposals of office-seekers. Today, however, demography seems to govern voters’ choices. Since April 2017 The Economist and YouGov, a pollster, have surveyed 1,500 Americans each week. We have built a statistical model to estimate the odds of how each respondent will vote in next week’s mid-term elections.

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Polling of voting sub-groups can be misleading. City-dwellers are usually liberal. Is that because of where they live, or because they tend to be better educated and are less likely to be white than countryfolk? Our model measures each variable in isolation. Even among people of the same race and schooling, urbanites are more Democratic-leaning. It also considers how variables affect each other. For example, single women are more liberal than married ones, whereas this gap is negligible among men. Of the 12 factors in the model, the most important is religion. Atheists are even more likely to be Democrats than evangelical Protestants are to be Republicans.

Our model adds up the impact of each variable, like a set of building blocks. As a result, a group of weak predictors that point in the same direction can cancel out a single strong one. In theory, the model could identify a black voter as a Republican leaner, or a white evangelical as a probable Democrat—though it would require quite an unusual profile.

Sources: YouGov; The Economist

This article appeared in the Graphic detail section of the print edition under the headline "All politics is identity politics"

America: Why the mid-terms matter

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