Graphic detail | Daily chart
Celebrities’ endorsement earnings on social media
Endorsements on social media are a lucrative and rapidly growing business
By THE DATA TEAM
HAVING just received a fancy new watch from TAG Heuer, Cristiano Ronaldo, a footballer, posts a photo of himself, wrist aloft, to his Instagram account. He dutifully thanks them for their “kind gift” and signs off the post with the company’s advertising slogan #dontcrackunderpressure.
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