Gulliver | Perfume

Are you wearing London?

A new company is marketing perfumes that remind wearers of the world's great cities

By A.B.

IS A smell that reminds you of 7.5m people, 17,000 black cabs and one rather hot Tube system something you want to put on your face before a night out? Yes? Then you're in luck, because a perfume company, the Scent of Departure, has recently released a new line of fragrances that offer "the essence of a city in a bottle", and London is one of them. As explained on its website, the Scent of Departure "proposes to crystallize the spirit of twenty unique and international world-class cities through a perfumatory prism". To add to the experience, each bottle comes in packaging that is redolent of the luggage tags you might get at the particular city's airport. If you want to know what is in each perfume and why, have a look at this page. With the Dubai fragrance, for example, "An intense rose essence from Burj Khalifa is wrapped in light and fresh citrusy accords found on the Jumeirah beach."

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