Graphic detail | Mapping America's political conventions

Party lines

Engage, a political communications agency in Washington, DC has produced an interactive treemap of the most memorable moments of the Republican Party convention, based on social media data.

By K.N.C. | LONDON

THE political party conventions to choose America's presidential candidates cannot but induce embarrassment and perplexity that so important an office is celebrated in so gaudy a way. It is one of the few American political traditions to carry on from the frenetic 1800s, and Graphic detail adores it.

In the past, the on-stage highlights were fleeting. Today they are enshrined in social media, as people not only cringe at the sight of Nebraskans wearing giant Uncle Sam hats, but feel compelled to tweet about it as well. Cobble up all those bits of commentary, however, and interesting patterns start to emerge.

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