Gulliver | Virgin America

Virgin merry

This is how to make an amusing airline advert

By A.B.

HAVING whinged about Air New Zealand's recent safety video, Gulliver feels obliged to give an example of an airline-related video that actually manages to be funny. It's one of six new adverts that Virgin America has commissioned as part of its newest campaign, taglined "a breath of fresh airline". (That's pretty good, too.)

The carrier has plenty to smile about at the moment, with the newly refurbished terminal that it shares with American Airlines at San Francisco airport attracting dazzlingplaudits. This being San Francisco, the $383m refurbishment (interactive guide) offers works of art, preferential parking for hybrid cars, and a "Recompose" area where passengers can relax after passing through security.

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