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Alphabet joins the $1trn club

Google’s parent company—and the rest of Big Tech—is on a tear

APPLE, MICROSOFT and (briefly) Amazon have all pulled it off. On January 16th Alphabet, Google’s parent company, became the fourth American company ever to have a market capitalisation of $1trn. Big Tech shares have continued to soar after a banner 2019, during which the quartet gained 46% in value, outpacing even America’s frothy stockmarket. Apple’s capitalisation has more than doubled since the start of last year, to $1.32trn. Add Facebook, and America Inc’s five most valuable firms have gained a cumulative $1.8trn in that period. Surely this cannot go on?

Maybe it can. The tech giants have continued to mint money despite President Donald Trump’s tech-infused trade war with China (a big manufacturer for Apple and Microsoft, as well as a large market). And they have so far survived controversies at home over abuses of user privacy (Facebook) or market power (mostly Alphabet, Amazon and Facebook).

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