Amazon has a rest-of-the-world problem
The Everything Store now has too much of everything
As every wartime quartermaster knows, it is only when things go really wrong that you get noticed—or shot. The same is true in the logistics business. That is why it made news recently that Dave Clark, Amazon’s former logistician-in-chief, left the Seattle-based online giant to become ceo of Flexport, a shipping-software company. His departure comes just as Amazon is deluged with overcapacity in its vast warehousing and distribution business, which he captained during most of his 23 years at the firm. Some wondered whether he had faced the firing squad.
In fact Mr Clark’s move looks to have been a voluntary one—with a hint of masochism. After doing a job that would have finished off most people, namely blitzkrieging through the retail landscape to bombard the world with Amazon packages, he now wants to prop up firms battling to get to grips with global supply chains. In doing so, Mr Clark leaves behind him a severe headache for Andy Jassy, Amazon’s boss. The titan of e-commerce is not just overbuilt and overstaffed. For the first time in its 28-year history it is in the midst of an inflationary whirlwind, which is playing havoc with its ability to predict the future. The situation is bad enough in Amazon’s American heartland. It is worse in its operations elsewhere. That makes it harder to fix.
This article appeared in the Business section of the print edition under the headline "The too-much-of-everything store"
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