How to make money from the Bible
Donald Trump has entered a competitive and unusual market
America’s 45th president has excellent taste in Bible translations. When deciding which one to endorse this Easter, Donald Trump chose the King James version, widely considered to be one of the greatest works of English literature of the 17th century. Or rather, he chose a modern repackaging of it dubbed the “God Bless the USA Bible”. This includes in one volume the American constitution, the lyrics of a country song called “God Bless the USA” and the scriptures.
“All Americans need the Bible in their home, and I have many. It’s my favourite book,” intoned Mr Trump in a promotional video. “Religion is so important,” he added. “We must make America pray again.”
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This article appeared in the Culture section of the print edition under the headline "How to make money from the Bible"
From the April 6th 2024 edition
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