Huawei and other non-carmakers invade Auto Shanghai
The live trade show is back—with a new guest list
PETROLHEADS DESCENDED on China’s largest exhibition complex on April 21st for the opening of Auto Shanghai, the first big global car show since the start of the pandemic. Dozens of typical exhibitors, from Cadillac to Kia, flaunted their latest models to China’s burgeoning consumer class. Yet the most popular booths, as judged by foot traffic, belonged to a clutch of Chinese companies with little carmaking experience: Huawei, a telecoms giant; DJI, the world’s biggest drone-maker; and Evergrande, a property developer.
This article appeared in the Business section of the print edition under the headline “The non-motor show”
Business April 24th 2021
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